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Original Dry Dhaoxing Wine Packaging Design, Created by Riverside Design Studio

Original Dry Dhaoxing Wine Packaging Design, Created by Riverside Design Studio

As the oldest wine in China, most of the current products on the market have packaging that is either too traditional, or imitates sake or Japanese whiskey, or seeks novelty without considering its profound traditional culture. So what we need to solve is how to inherit traditional culture and combine it with modern aesthetics, while making highly recognizable and unique packaging. We make modern adjustments based on the classic traditional bottle shape to make it more concise, smooth and unique. We use traditional colors and simple ancient book-style layout combined with modern expressions of ancient paintings to give the entire packaging a strong oriental charm, while also fitting the current aesthetics and being more differentiated.

Yellow Rice Wine is one of the oldest wines in the world. It originates from China and is unique to China. It is a brewed wine and is one of the three ancient wines in the world along with beer and wine.

Shaoxing wine mainly refers to the rice wine produced in Shaoxing City, Zhejiang Province, China. It is a type of brewed wine.
Shaoxing wine is brewed with refined white glutinous rice and Jianhu spring water. The alcohol content is about 14-18 degrees. It is often used as a seasoning or drunk directly. According to its brewing method, it can be divided into Yuanhong wine, Jiafan wine, Shanniang wine and Fenggang wine (also known as “Xiangxue wine” in Shaoxing area). Its unique flavor also made it popular in Kuaiji, so much so that every household rushed to brew and drink it. Kong Qun, the Zhongcheng of the Eastern Jin Dynasty, used all the 700 dan of sorghum collected in a year for brewing, but it was still not enough for brewing. [1] At the same time, Shaoxing wine was also a favorite drink of many famous scholars in the Wei and Jin Dynasties.

Before drinking Shaoxing rice wine, first pour the wine into the wine jar, add some wax and bamboo leaves, wrap the mouth of the jar with lotus leaves and oil paper, then seal the mouth of the jar with clay, place it in the steamer, and then boil the wine at a temperature of 80-90℃ to sterilize it, and finally filter the sediment. Boiling Shaoxing rice wine can make it more flavorful and prevent it from becoming rancid. [2] Aged Shaoxing rice wine is commonly known as old wine.

CREDIT

  • Agency/Creative: Riverside design studio
  • Article Title: Original Dry Dhaoxing Wine Packaging Design, Created by Riverside Design Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: China
  • Agency/Creative City: Wu Han
  • Market Region: Asia
  • Project Deliverables: 3D Modelling, Brand Design, Packaging Design
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Liquor,Alcohol,Spirits,Whisky,Vodka,Tequilas,Rum,Gin,Wine,Packaging design,Packaging,Bottle design,Beverage packaging, Alcohol packaging, spirits design,drink design

  • Credits:
    Creative Director: Wang zhengmin

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