Organica Mix is a Uzbekistan-based brand producing fruit bases and syrups widely used in cafés, bars, and restaurants across the CIS. Over the years, the company has become a market leader in the HoReCa segment, known for its natural ingredients and rich, authentic flavors. As the product portfolio grew to more than 200 SKUs, the existing packaging system became too rigid and visually fragmented. New flavors were hard to integrate — the brand started to lose consistency and shelf recognition.

The task was to redesign the packaging without changing the brand’s essence. The goal was to create a design system that could scale naturally, differentiate dozens of flavors, and preserve the recognizable Organica Mix identity.

The new visual approach is based on color, structure, and fruit imagery. Each label uses color coding derived from the main ingredient, instantly communicating flavor and simplifying navigation across the line. The composition of the “food zone”  the area dominated by expressive fruit visuals gives the product strong shelf presence and emotional appeal.

We redefined the brand zone and logo, turning them into the core anchors of the new modular system. They now ensure balance and visual stability across all SKUs. Additional graphic elements and clean claim areas improve readability and hierarchy, creating a consistent rhythm within the lineup.

Each SKU received a custom fruit illustration, built like a small art object — vibrant, juicy, and dynamic. These compositions reflect the brand’s natural, hedonistic personality and convey the feeling of freshness and abundance.

The result is not just new packaging but a cohesive design ecosystem capable of growing with the brand. It’s flexible, modern, and instantly recognizable — Organica Mix now looks as flavorful as it tastes, standing out in both physical retail and digital environments.