Orbita Burger is a burger joint that offers a unique and innovative gastronomic experience. With almost four years in the market, the company decided it was time to evolve and attract new customers and burger enthusiasts through an authentic, strategic, and differentiated design.
With a modern, bold, and creative visual identity, Orbita Burger stands out in the fast-food market. Customers are invited to try delicious burgers prepared with fresh and high-quality ingredients.
The objective of the project was to create a visual identity that was coherent with the brand’s proposal and could communicate its unique and innovative personality to customers and potential consumers.
By carefully selecting graphic elements, colors, and typography, Orbita Burger’s new visual identity stands out in its business model, reinforcing the brand’s image as a quality and exclusive option.
During the brand creation process, two references were combined to express its identity: the burger as the main element and the universe, with all its grandeur, as the second element to represent the infinite possibilities of flavors.
With the aim of bringing together two distinct references, a symbol was created that presents a planetary ring in the center of the burgers. To emphasize the quality of the products offered by the burger joint, five stars were added to the logo, symbolizing excellence and the high standards of the brand.
Orbita Burger’s new visual identity was created to attract a modern and savvy audience seeking new experiences and quality options in the fast-food market. With an authentic and innovative proposal, Orbita Burger stands out as a unique and exclusive option that offers a unique and impactful gastronomic experience.
- Agency/Creative: Lobus design studio
- Article Title: Orbita Burger – Redefining Fast Food with Innovative Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Santa Maria da Vitória
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy
- Industry: Food/Beverage
- Keywords: fast food, food and drink, burger, hamburger shop, visual identity
Lobus design studio: Wtanabe Santos