Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Orangina’s Limited Summer Label Packaging Design

Orangina’s Limited Summer Label Packaging Design

All the juicy goodness of fresh oranges, bottled for the hot summer vacation. This is Orangina’s limited summer label, launched on Marine Day in Japan. Summer vacation was the origin of the brand concept. Orangina designed the label to resemble a bikini worn during summer vacation in France. To make it realistic, details such as wrinkles and buttons were thoughtfully designed. We want our customers to think that they are enjoying a fresh orange on the beach.

CREDIT

  • Design Agency: yuko takagi
  • Organisation/Project Type: In-house, Published Commercial Design
  • Article Title: Orangina’s Limited Summer Label Packaging Design
  • Brand / Project Name: Orangina
  • Strategic Deliverables: Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
  • Location: Japan
  • Market Country: Japan
  • Market Region: Multiple Regions
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
1
Bad
Vote
1