Orangina enjoyed dressing up in scary costumes to spook stores across Japan. Making good use of Orangina’s playful image, the three simplified designs took the bandages from a mummy, the bones from a skeleton, and the striped uniform from a prisoner. The barcodes, the texture and quality of the bottles’ costumes, and other fine details of the designs ensured that there was something for everyone. The Orangina logo was printed across the mummy’s bandages; the logo made up the skeletons’ lungs, while its pelvis was made from orange peel; and the prisoner uniform was stamped with the year Orangina was established, 1936.
CREDIT
- Agency/Creative: Yuko Takagi
- Article Title: Orangina Spooky Halloween Limited Edition Designed by Yuko Takagi
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Japan
- Market Region: Asia
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Bottle, Wrap
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
