Orangina Beaujolais Nouveau Limited Edition 2019 – Cheers Bottle
Champaign: Cheers (A votre santé) Beaujolais Nouveau season was the idea for Orangina to promote this French theme. As such, we made wine-themed Orangina products to boost in-store promotions. Inspiration for the “Rouge” came from the image of red wine and consisted of Orangina mixed with red grape juice. Inspiration for the “Blanc ” came from the image of white wine and consisted of Orangina mixed with white grape juice. When the tri-colored bottles are connected, it brings together three friends celebrating at a French-style cafe together! Even with only one bottle, you can toast together. Enjoy them all!!
The Beaujolais Nouveau season was the inspiration for Orangina to promote this French theme. As such, we created wine-themed Orangina products to boost in-store promotions by using the “cheers” idea of raising glasses to toast the new season.
Taste: Inspiration for the “Rouge” came from the image of red wine and depicted by Orangina mixed with red grapes. Inspired by Orangina mixed with white grape juice, we were able to develop the white wine image.
Cardboard box design: I also designed Cardboard box design to boost sales & publicity in supermarkets.
This shipping carton made a Win-win situation for both sales and marketers and also decreased the total promotion cost as a result. Marketers wanted to promote their brand so they keep making POP but sales doesn’t have time to put POPs for all the brands at the stores. So the idea was to make the shipping carton itself become an POP.
- Design Agency: Suntory
- Organisation/Project Type: In-house, Published Commercial Design
- Article Title: Orangina Beaujolais Nouveau Limited Edition 2019 – Cheers Bottle
- Brand / Project Name: Orangina
- External Design Credits: @costume_3_pieces
- Strategic Deliverables: Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
- Location: Japan
- Market Country: Japan
- Market Region: Asia
- Product Category: Beverages
- Consumer Packaging Format: Bottle, Box, Wrap
- Consumer Substrate / Material: Plastic, cardboard box