Ora by Maharany is a luxury skincare brand of vegan, cruelty-free, 100% plant-based products. The brand name comes from the word ora (light) and maharani (ancient Indian queen), and the significance of the name is reflected in the brand symbol.
The challenge was to redesign the visual identity and their packaging design to better communicate their premium prices, as well as the natural, high-quality features of their products. We designed a logo that would symbolize the story of the brand, and empower the women to be their best version of themselves. The gold foil shapes and textures of the packaging are inspired by beautifully crafted, oriental jewelry worn by maharani queens.
CREDIT
- Agency/Creative: Alexandra Necula Design
- Article Title: Ora by Maharany Skincare Packaging by Alexandra Necula
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Graphic Design, Identity System, Packaging Design, Photography, Rebranding, Research, Retail Brand Design
- Format: Bottle, Box
- Substrate: Glass, Glass Bottle, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
