OpinionWay partnered with Lonsdale to create a bold new brand identity that reflects both its scientific rigor and its human-centered intelligence. In a landscape shaped by advancements in artificial intelligence and an increasing demand for meaningful data use, this transformation reinforces OpinionWay’s position as a trusted partner, delivering precise and actionable insights.
At the heart of this redesign is a powerful visual element: the historic quotation mark, now elevated into a hallmark of trust and excellence. More than a simple logo refresh, Lonsdale has developed an entire brand universe where this emblem serves as a certification of the quality and objectivity that define OpinionWay.
As Frédéric Messian, CEO of Lonsdale, explains:
“The new identity reflects both the scientific rigor and excellence of OpinionWay, as well as its human and intelligent approach. Beyond a simple rebranding, we have built an entire ecosystem that capitalizes on the historic quotation mark, applying it across materials as a label of trust.”
In addition to this visual transformation, a new brand signature: “Enable today, shape tomorrow.” This tagline encapsulates OpinionWay’s ability to help businesses navigate uncertainty, seize opportunities, and make a lasting impact on the future.
Through this comprehensive design strategy, Lonsdale not only modernized OpinionWay’s identity but has also strengthened its positioning—ensuring that every touchpoint communicates its role as a forward-thinking, reliable partner in an evolving world.
CREDIT
- Agency/Creative: Lonsdale
- Article Title: OpinionWay Asserts its Ambitions With a Bold New Brand Identity Designed by Lonsdale
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Design, Graphic Design
- Industry: Information
- Keywords: Brand Design, Design, Graphic Design, Brand Identity, Brand redesign, Rebranding, Graphic Territory
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Credits:
Client Director: Nicolas Zrihen
Creative Director: Alessandro Bolchi
Senior Art Director: Camille Gloaguen
Art Director: Aurore Laga
Strategic Planner: Idris Fombonne
Branding Consultant: Carole Cavanna Chheang
Design Director: Thomas MELE
