Pastry, with its tantalizing flavors and textures, is like music that dances upon our taste buds. It has the power to elevate our spirits, providing a quick fix for our sweet cravings and soothing our souls when we’re feeling low. It becomes an inseparable companion during moments of triumph and celebration, adding a touch of joy to our festivities.
This deep connection between pastry and music inspired us to create Operá, a confectionery shop where the harmony of flavors and melodies intertwine. We envisioned each indulgent bite of sinful chocolate or moist éclair as a symphony of delectable notes, enchanting our senses with a sweet sound that resonates within. Similar to the grandeur of opera music, our pastries fill the world around us with richness and diversity, making it a bigger, fuller, and more pluralistic place.
To capture this musical essence, we meticulously crafted our logo to mirror the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey that brings pleasure to all who experience it. The transformation of taste into sound takes us on a whimsical adventure with every bite, offering a different symphony of flavors each time.
The application of our logo on the packaging is ever-changing, mirroring the fluidity of a maestro’s movements. We infused colors on the inside of the box, as if painting the elusive motion of the maestro waving his baguette, creating a visual representation of the music that emanates from the scrumptious treats. It’s a feast for the eyes that invites you to see and feel the music in every delicious moment.
At Operá, we celebrate the artistry of pastry and the enchantment of music, combining them to craft an extraordinary sensory experience, where flavors harmonize with melodies, creating a symphony of delight for all who appreciate good music and good food.
CREDIT
- Agency/Creative: A.S. Strategy Branding & Communication
- Article Title: Operá’s Confectionery Symphony of Pastry and Music
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Kifissia / Athens
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: Identity, Brand Design Creation
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Credits:
Design Agency: A.S. Strategy Branding & Communication