“Opera” extra virgin olive oil packaging takes inspiration from italian typical ceramic tiles, called maioliche, in their classic and timeless white and blue version. The project started with an handmade watercolor painting of maiolica pattern, before being digitalized and adapted to the selected bottle, but also to his box and to the co-ordinated bag. A 100% Made in Italy project, to express the authenticity of a unique product like the apulian extra virgin olive oil.
CREDIT
- Agency/Creative: Idem Design
- Article Title: “Opera” Maiolica Inspired Packaging for Frantoio D’Orazio Extra Virgin Olive Oil
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Naming, Brand Strategy, Graphic Design, Illustration, Packaging Design, Photography, Product Naming, Research
- Format: Bag, Bottle, Box, Can, Tin
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
