Amavi Kombucha is a proud member of the Amavi Group ecosystem, known as the very first network of plant-based restaurants and fresh kombucha bars in Vietnam. With a strong mission to create a new green era and promote a sustainable, healthy lifestyle, Amavi Kombucha represents not just a beverage brand, but a way of living that connects people with nature through mindful choices and authentic experiences. Each product is carefully crafted to bring health, balance, and inspiration to modern life while contributing to the well-being of both individuals and the environment.

The logo of Amavi Kombucha, designed by Merdes Creative, takes inspiration from the very essence of kombucha itself – a unique type of tea naturally fermented to unlock rich layers of flavor and nutrients. This special tea is brewed from organic Oolong leaves, grown with care in the fertile highlands of Bảo Lộc, a region renowned for its tea plantations. Through a process of natural raw fermentation, guided by ancient brewing wisdom, every batch of kombucha captures authentic energy and vitality, making each sip a celebration of nature’s gifts. The logo design reflects this journey of transformation, embodying purity, health, and the dynamic life force that flows through every bottle.

Adding a touch of personality to the brand, the mascot Scoby was created to represent the heart and soul of Amavi Kombucha. Scoby is not just a character; it is a living symbol of the fermentation process itself. Designed to be cute, friendly, and full of energy, Scoby radiates joy and playfulness, capturing the brand’s vibrant spirit. As it roams freely and happily, Scoby embodies the core values of Amavi Kombucha – natural, healthy, and environmentally conscious. Its presence builds a warm emotional connection with customers, making the brand approachable and memorable.

The visual identity of Amavi Kombucha is completed with a nature-inspired color palette. Refreshing shades of green represent vitality and growth, while warm browns and oranges evoke earthiness and natural warmth. White accents are used to highlight purity and simplicity, staying true to the brand’s organic essence. The design style is modern yet timeless, combining clean, minimal layouts with soft, flowing lines to create a feeling of approachability and authenticity. This balance ensures that Amavi Kombucha remains rooted in tradition while appealing to today’s health-conscious consumers.

Through its branding and storytelling, Amavi Kombucha opens the door to a magical world where nature, wellness, and joy come together – inspiring people to live greener, healthier, and more fulfilling lives.