Hava Zingboim is an advanced hi-tech skincare company with clinically proven results for their innovative products. Hava Zingboim`s Anti-Pollution Serum was created amidst the Covid-19 Pandemic with the changing world around us. A global epidemic, uncertainty, stress, extreme lifestyle changes – all of these have become part of our routine in the new world. Anti-Pollution Serum protects the skin from the damages of the New World.
The solution was first to establish a unique tone-of-voice and naming for the new product. The naming of the product – New Essential – aimed to Claim attendance for this product as one that everybody needs in the new world around them. Brand tone of voice is confident, looks to the world in the eye and is awake and aware – The world has changed. Face it. You`ve got a New Essential.
Being totally clear and transparent, it was important that the packaging would embody the essence of the shield. OPEN created an identity and packaging that conveys this New World vibe, with this generation customers attitude in mind. In the design, we aimed to visualize the transparent, clean, fresh and powerful shield that this product is – transparent but powerful.
In a world where we are socially distanced, communicating through social media, we also took in mind this experience – designing a package that surprises the customer – the outside is cosmetic-white with minimal typographic elements and the product name big and bold in a holographic print. On the inside, the bottle is treasured in a holographic-capsule and the customer is welcomed by a reassuring that `we’ve got you covered.`
Brand photography is clean, and the models expression is strong. Along with the out-of-space, minimal typography – the Neue Machina font, by Pangram Pamgram Foundery that is inspired by the aesthetics of robotics and machines — a font suited for the future of technology; the identity conveys Hava Zingboim`s new product unique essence and attitude.
- Agency/Creative: Open
- Article Title: Open Designs Branding and Packaging for Hava Zingboim`s Anti-Pollution Serum
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle, Box, Tube
- Substrate: Glass Bottle, Pulp Carton