Only for Your Eyes Packaging Concept Developed Exclusively in Braille for a Cold Brew Coffee Drink

Only for Your Eyes Packaging Concept Developed Exclusively in Braille for a Cold Brew Coffee Drink

There are more than 1.3 billion blind people in the world. Only for your eyes, aims to raise awareness of the reality of this group. A packaging concept developed exclusively in Braille for a cold brew coffee drink.
The characters are represented by an serie of raised dots made with screen-printed ink and screen-printed varnish.
The label is made of R Naturel Blanc FSC, an ecological extra-white felt-marked paper. Naturally soft, made from 100% recycled fibers.
Only for your eyes is part of Build your Brand, the campaign with which Avery Dennison invites you to join a revolution where small gestures can make big changes. Build your brand is a call to action to create responsible brands.

CREDIT

  • Agency/Creative: Supperstudio
  • Article Title: Only for Your Eyes Packaging Concept Developed Exclusively in Braille for a Cold Brew Coffee Drink
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Madrid
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: WBDS Awards, Agency

  • Credits:
    Agency: Supperstudio

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