There are more than 1.3 billion blind people in the world. Only for your eyes, aims to raise awareness of the reality of this group. A packaging concept developed exclusively in Braille for a cold brew coffee drink.
The characters are represented by an serie of raised dots made with screen-printed ink and screen-printed varnish.
The label is made of R Naturel Blanc FSC, an ecological extra-white felt-marked paper. Naturally soft, made from 100% recycled fibers.
Only for your eyes is part of Build your Brand, the campaign with which Avery Dennison invites you to join a revolution where small gestures can make big changes. Build your brand is a call to action to create responsible brands.
CREDIT
- Agency/Creative: Supperstudio
- Article Title: Only for Your Eyes Packaging Concept Developed Exclusively in Braille for a Cold Brew Coffee Drink
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
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Credits:
Agency: Supperstudio
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
