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onlab Redefines Efficacemente’s 365 Course with a Cohesive Visual Identity

onlab Redefines Efficacemente’s 365 Course with a Cohesive Visual Identity

365 is an annual, limited-enrollment course offered by Efficacemente to help users achieve their goals. We designed the graphic restyling of the course, aligning it with Efficacemente’s comprehensive rebranding strategy to ensure a consistent visual identity and user experience.

Next, we focused on the physical product of the course: the exclusive limited edition Kit. This Kit is a thoughtfully curated package that contains 4 distinct types of diaries, a motivational poster, a themed postcard, and comprehensive instructions for optimal use.

The Kit experience begins with the opening of a sleek horizontal box that reveals the 4 diaries arranged in a sequential order. Each diary symbolizes a quarter of the year: the first quarter is represented by the starting ‘point,’ a unique element that sets the tone. The second quarter is marked by two parallel rectangles, symbolizing the correct path to follow. The third quarter features a three-sided geometric figure, ideal for highlighting the prioritization phase. Finally, the fourth quarter is represented by a rhombus, evoking the preciousness of a diamond and the significance of goals achieved.

In summary, the 365 Kit offers a meticulously structured and visually appealing experience designed to guide users through their personal growth journey. It divides the year into well-defined phases, each symbolized by geometric shapes that represent progress and the achievement of goals. The attention to detail in the design of the diaries and other Kit elements ensures that the entire planning and reflection process is not only highly functional but also aesthetically pleasing, perfectly reflecting the essence and values of Efficacemente’s rebranding. This cohesive design approach enhances the user’s engagement and commitment to their personal development goals throughout the year, making the 365 Kit an indispensable tool for effective self-improvement.

CREDIT

  • Agency/Creative: onlab
  • Article Title: onlab Redefines Efficacemente’s 365 Course with a Cohesive Visual Identity
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Caserta
  • Market Region: Europe
  • Project Deliverables: Editorial Design, Packaging Design
  • Format: Box
  • Industry: Health Care
  • Keywords: editorial design, packaging design

  • Credits:
    Creative Director: Maurizio Cascio
    Art Director: Raffaele Sabella
    Visual Designer: Angela Arillo
    Visual Designer: Giulia Gerini
    Project Manager: Antonio Golino

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