OneDental is a comprehensive dental ecosystem made up of three integrated pillars: a Center, a Lab, and an Academy. This ecosystem called for a strong and unified brand identity—one that reflects trust, expertise, and innovation across all patient and professional touchpoints.
At the core of our visual concept is a simple yet memorable symbol: a smile-shaped curve paired with the number “1” positioned above it. This creates a logo that is both literal and symbolic conveying care, confidence, and leadership. The logo avoids complexity in favor of a design that is intuitive and scalable across all platforms.
The identity is built using Reddit Sans, a clean and humanist typeface that aligns with the brand’s modern and accessible tone. A vibrant and modular color palette was developed: deep blue for professionalism, blue for reliability, light green for growth and education, and a yellow-red accent for warmth and energy. Each color subtly links to a different OneDental department while maintaining full visual harmony.
From business cards and appointment slips to social media stories and office signage, the branding system is cohesive, scalable, and built for real-world application. The Academy positions OneDental as a forward-thinking educational hub. The Lab represents precision, innovation, and advanced dental technology. The Center—as the welcoming core—embodies compassion, warmth, and trust.
This is more than a logo. It’s a brand system designed to grow with the future of dentistry.
CREDIT
- Agency/Creative: Fouzi Merabet
- Article Title: OneDental Brand Identity: Precision, Care and Innovation
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Oran
- Market Region: Africa
- Project Deliverables: Animation, Brand Design, Brand Guidelines, Brand Identity, Design, Graphic Design, Logo Design, Motion Graphics, Poster Design, Typography
- Industry: Health Care
- Keywords: Dental Branding, Medical Branding, Healthcare Branding, Dental Clinic Identity, Dental Lab Design, Dental Academy Identity, Health Design, Dental Visual System, Smile Logo, Tooth Branding, Healthcare Identity, Medical Communication, Professional Healthcare Branding
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Credits:
Graphic Designer: Fouzi Merabet
