The No. 1 vegetarian brand in Taiwan, Suiyuan cooperated with Redang Island to develop Nanyang-flavored flavors, allowing vegetarian consumers to have more delicious choices. Before the implementation of the main visual part of the packaging, it was observed in the market survey that in order to emphasize the sense of appetite, most of the competing brands mainly focused on the enlargement of the products, which gave designers inspiration. Sex, in Eastern Buddhism, it is said to act according to the nature, and the mind will naturally be at ease. Therefore, the main visual point of the packaging is to present the characteristics of natural Zen, using diced ingredients to compose a picture swaying in the wind, and combine the soup with the rich pot. The bottom curve, the soup falls from the top down, the multiple ingredients are stacked down, and the bright colors combine with the soup bottom curve to create a sense of series, creating the elegant characteristics of oriental Zen. After the product was launched, it caused a lot of discussion in the vegetarian market. The special Nanyang-flavored soup was matched with the brand-based Zen style. From brand positioning to packaging vision, it differentiated itself from competing brands. After the product was launched, it was not only recognized by the original vegetarian consumers, but also At the same time, it has also been recommended by meat food consumers. It ranks among the top five in sales volume of large supermarkets in Taiwan, and 60,000 packs are completely sold out.
- Agency/Creative: Onebook Design Studio
- Article Title: Onebook Design Studio Create Vedan Suiyuan Hot Pot Soup Base Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taichung, Taiwan
- Market Region: Asia
- Project Deliverables: Brand Design, Branding, Product Design
- Format: Bag
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Onebook Design.Studio,Onebook Design.Vedan
Client: vedan enterprise corp.