One Óòkan is a brand identity designed for a new furniture and lifestyle brand rooted in Lagos, Nigeria. The name itself, derived from the Yoruba word for “one” or “unique,” set the core strategic challenge: to create a contemporary African brand that could compete in the global market while avoiding common Afro-centric stereotypes.

The solution was a brand identity built on the foundational philosophy: “Where minimalism honors tradition.”

This concept guided a reductive design approach, where cultural heritage is expressed not through overt patterns, but through a focus on sculptural form, natural materials, and a clean, intentional minimalist aesthetic. The visual identity is anchored by an abstract, geometric logo that functions as a modern glyph, suggesting architecture, foundation, and a unique mark of origin. This is supported by a disciplined color palette—a primary trio of Heritage Green, Signal Red, and Canvas White—which is strategically applied to create a system that is both luxurious and instantly recognizable.

This core identity was then developed into a complete, scalable brand ecosystem, ensuring a cohesive and premium experience at every customer touchpoint. The system extends from a full suite of corporate stationery, product catalogs, and the editorial magazine, to a clean, narrative-driven website and a full e-commerce mobile app. The brand’s philosophy is further materialized in a complete unboxing experience, including custom-printed cube boxes, mailers, branded packaging tape, and tote bags. This narrative is carried into the public sphere through a high-impact outdoor advertising campaign, establishing the brand’s confident voice.

The result is an authentic brand identity that positions One Óòkan as a new, confident voice in the global design conversation, proving that modernity and heritage can coexist with powerful, minimalist elegance.