Concept for Brand Identity for Global Influencer Marketing Festival
Global Influence Marketing Festival – the most advanced event for content creators and brands where influence meets impact.
Task : Get a modern bright design. It may not be strict, but it should not be “completely frivolous.” High-quality structuring of content including visual. Background animation microanimation. The trend is a dark energy-saving background and bright contrasting colours.
Tone of voice: Energetic, inspirational, balanced, modern. Respectful, without familiarity, but without excessive formality.
Decision : My goal was to present the brand as a new model of marketing, for this I used a metaphor for the paradigm. The solution was to use a lens that would share a view of marketing and show a new and previously unclear area of marketing
- Design Agency: e.g. Axen Design
- Organisation/Project Type: Freelance, Non Published Concept Design
- Article Title: Concept for Brand Identity for Global Influencer Marketing Festival
- Brand / Project Name: Global Influencer Marketing Festival
- External Design Credits: Art-Director Akson Ivankov, Designer Akson Ivankov
- Strategic Deliverables: Brand World, Tone of Voice
- Design Deliverables: Brand Identity, Identity System, Branding, Graphic Design, Brand Digital Design
- Service Brand Application: Brand Guidelines, Direct Mail, Film/TV/Radio, Outdoor Media, POS Display, Presentation, Print Manual, Print Stationery, Social Media, Website
- Location: Ukraine
- Market Country: Ukraine
- Market Region: Europe
- Project Keywords: Identity Design, Festival, Influencer, Logo Design, Brand Identity, Influencer marketing, animation, brand system
- Industry Category: Entertainment