Global Influence Marketing Festival – the most advanced event for content creators and brands where influence meets impact.
Task : Get a modern bright design. It may not be strict, but it should not be “completely frivolous.” High-quality structuring of content including visual. Background animation microanimation. The trend is a dark energy-saving background and bright contrasting colours.
Tone of voice: Energetic, inspirational, balanced, modern. Respectful, without familiarity, but without excessive formality.
Decision : My goal was to present the brand as a new model of marketing, for this I used a metaphor for the paradigm. The solution was to use a lens that would share a view of marketing and show a new and previously unclear area of marketing
CREDIT
- Agency/Creative: e.g. Axen Design
- Article Title: Concept for Brand Identity for Global Influencer Marketing Festival
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Entertainment
- Keywords: Identity Design, Festival, Influencer, Logo Design, Brand Identity, Influencer marketing, animation, brand system
