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On Laughter Silvered Wing – Student Elias Lemke Bridges Poetry and Innovation in Canadian Space Program Branding

On Laughter Silvered Wing – Student Elias Lemke Bridges Poetry and Innovation in Canadian Space Program Branding

Oh! I have slipped the surly bonds of Earth
And danced the skies on laughter-silvered wing;
Sunward I’ve climbed, and joined the tumbling mirth
Of sun-split clouds—and done a hundred things…

On Laughter-Silvered Wing is more than an exhibit; it is a tribute to the achievements and enduring spirit of the Canadian Space Program. Drawing inspiration from the poem “High Flight” by John Gillespie Magee—a Canadian pilot during World War II whose verses capture the exhilaration of high-altitude flight—this exhibit celebrates the important yet often overlooked contributions Canada makes to human space exploration.

This exhibit serves as a bridge between the poetic dreams of flight and the tangible milestones achieved by Canadian engineers, scientists, and astronauts. It offers visitors an engaging and educational experience, exploring how Canada’s technological innovations have shaped and advanced our understanding of space and our ability to reach it.

The exhibit’s design system fuses mid-century and contemporary typography to create a timeless aesthetic that encompasses both the history and the future of Canada in space. The imagery captured from space aims to offer visitors perspective and a moment of reflection on their place in the universe, reintroducing the sense of awe and excitement felt during the height of the space race.

On Laughter-Silvered Wing not only highlights Canada’s historical accomplishments but also seeks to spark inspiration for future generations. The design system extends beyond the exhibit into promotional and collectible memorabilia, ensuring that visitors are inspired for years to come.

A series of commemorative stamps and posters provides visitors with the opportunity to take a piece of the exhibit home. Featuring the most significant spacecraft associated with the Canadian Space Program, these items are designed to spark curiosity and interest in Canada’s space efforts beyond the walls of the exhibit and into the world.

The exhibit catalog offers an informative backdrop that deepens visitors’ understanding of Canada’s role in space exploration. Expanding on the exhibit’s themes, it serves as both a souvenir and an educational resource, allowing visitors to revisit and further explore the information and ideas presented.












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