On Est Là! is a talent agency for artists and professionals in the Québécois and Canadian entertainment industry. They focus on bridging the gap between the industry and underrepresented, diverse creatives by providing them with proper representation, resources and guidance. The agency came to us to help give them a strong, elevated, credible image that diverse talents can trust and feel good about.
Using the agency’s name as a reference point (“We are here” in French), we built a brand identity that doesn’t shy away from bringing attention to itself. We wanted to convey the idea that “we”, the talented professionals from diverse communities, are not only here, but we are everywhere, we always have been and always will be, unapologetically.
A bold, sharp icon inspired by the exclamation point was designed to do just that. We paired the icon, which when rotated can also be interpreted as a megaphone, with a timeless yet modern sans serif font playfully used to represent diverse talents taking up the space they deserve.
Knowing that the agency wanted to champion diversity in all its forms with a particular focus on indigenous people, we also paid homage to native professionals with the subtle use of a colour palette inspired by the medicine wheel.
- Agency/Creative: Six Cinquième
- Article Title: On Est Là! Brand Identity and Design by Six Cinquième
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Montreal
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Tone of Voice
- Industry: Non-Profit
- Keywords: Six Cinquieme
Creative director: Ashley Phillips
Lead designer: Rachel Zhang
Designer: Helen Tran
Copywriter: Nkosi Phanord
Creative consultant: Rama Sow
Project manager: Miro LaFlaga