Romero & Sons is heritage in a Copper Still. In the heart of Ecuador, where the fertile soil and unique climate have nurtured sugar cane for generations, there lies a legacy of craftsmanship and tradition. This is the story of Romero & Sons, a brand that has woven the rich tapestry of Ecuador’s organic sugar cane into a line of exquisite Rums, poised to captivate the world’s palate.

Romero’s are bound together not just by family connection, but by an unwavering dedication to the art of distillation. At the heart of their craft are ancient copper stills, which have been a part of the family since its genesis, and also their flag for superior quality products with the use of ancient techniques. Each generation has passed down the singular methods, ensuring that every drop of Romero & Sons Rum is a timeless testament to the mastery of their ancestors.

The fields of organic sugar cane are tended to by the hands of local people who have made this craft an intrinsic part of their lives. Their dedication and expertise strengthen the Romero & Sons’ commitment to quality. The sugar canes, kissed by the equatorial weather, are harvested with care and transformed into the purest distillate, mirroring the symbiotic partnership between the local community and this brand.

Romero & Sons released two remarkable expressions of their work. The first, a White Rum, embodies the wild spirit of the Chocó Andino region. It captures the essence of the Ecuador, the vibrant landscapes and the typical energy of the people who inhabit them. The second, a Golden Rum, is a tribute to the immaculate waters that flow from the Andes. It resonates with the authentic, natural beauty of this land, while carries its purity and singleness.

Omdesign® accepted the challenge to pick up the Wild Spirit of the Ecuador and to transpose it for the labelling. Deep within the wildlife of the Ecuador, where there are mythical and rare creatures, Romero & Sons helped the creative team of Omdesign® to find inspiration for adorning these unparalleled Rums, that honor the roots of this land and the wildest species that call it home.

For that reason, the labelling of these rums presents that, in Ecuador, where the rarest orchids bloom, the bears stand out and countless exotic birds find refuge, so two exquisite nectars also thrive, marking a new path in this brand’s history. With an attractive and dynamic image, full of color and life, the design shows the motto of this brand: the Romero’s copper stills give way to the copper shakers that will move in the nightclubs and so a Cocktail collection appears.