As a result of centuries of unbridled and reckless exploitation of natural resources, our planet is alerting us to the urgent need to utilize renewable energy. In light of this new world and its new demands, “Solsrta” was born, a company specializing in the installation and maintenance of photovoltaic panels.

The brand sought to attract a traditional, middle-to-high-net-worth audience and needed an educational, elegant, and expressive visual identity. This was the primary challenge in building the identity.

The symbol makes reference to the solar panel mesh, while the typography chosen for the logo is an elegant sans serif, creating a minimalist and functional language.

The world needed simplicity and elegance, so combining the color palette with the print was enough in some pieces to create the desired effect. In the prints, white and blue dominate the color palette, demonstrating the consistency between what the brand believes in and what it actually implements.

In the world of digital photovoltaics, blue and yellow are the dominant colors, and the ease of working with shades of blue and yellow helps bring the identity to life.

After conducting a survey, it became clear that most brands in this sector draw inspiration from the sun for their icons, color palettes, and even their branding. In order to stand out from the competition, the ideal choice was to choose the sky and the sun as the reference for the color palette, complemented by shades of white, inspired by clouds.