“Splash is an innovative new brand of tea products that takes a modern twist on this classic beverage. Splash products come in fresh and inventive flavors, and contain natural pigments that create the signature “splash” of color in every cup. The packaging is very bright and playful to portray the fun color qualities of the tea. Yet it is also very clean and professional to create a high-end brand for the tea line. One of the most prominent features of this packaging line is the revolutionary tea bag design. Not only is each tea bag hexagon shaped, it also contains the signature “S” from the logo which hooks on to the edge of a tea glass and holds the tea bag in place.”
CREDIT
- Agency/Creative: Olivia Orr
- Article Title: Olivia Orr – Splash Tea
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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