Olive Era is a Greek skincare company whose products utilize greek bio olive oil as it’s main ingredient. The range includes a wide spectrum of products covering skin treatment and hair care as well as aromatherapy and hotel amenities.
In 2021 Olive Era™ opened its first physical store in the city center of Athens and a shop within the duty free shops area in Athens international airport. At that time, the company asked us to design a series that pays homage to the city of Athens and it’s legacy. We used iconic symbols and items of the city to design a series of illustrations that capture the spirit of Athens in a contemporary style, applying fluid lines with slight imperfections to resemble the weathering of archeological findings that we see today.
The use of bold and black illustrations layered on a light taupe label paired with gold typography and amber bottles, create a sumptuously designed result.
“Athens spirit edition” is part of numerous specialized series that are developed for Olive Era™, including Kids series, Caviar Elixirs, Sun care and more. A complete nourishing series of body/hair care products consisting of hair wash, hair conditioner, body wash, body lotion and hand cream, enriched with the beneficial hydrating & anti-oxidant properties of greek organic olive oil, aloe vera, bamboo & cotton extracts matched with a unique fragrance of amberwood and sea salt for an uplifting experience.
The series uses RPET bottles from 100% recycled plastic material.
- Agency/Creative: AGd studio
- Article Title: Olive Era Athens Spirit Edition Brand and Packaging Design by AGd Studio
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Branding, Illustration, Packaging Design
- Format: Bottle
- Substrate: Plastic
- Industry: Health Care
- Keywords: Athens, Olive oil, Packaging, Label, Illustration, Body care, Hair care, Cosmetics, Greek
Art director: Aris Goumpouros