EACOM, a dynamic holding company operating across Energy, Construction, Properties, and Media, approached oLive Brandlab with a clear vision: to modernize and refine their brand identity, ensuring it reflects a futuristic, innovative, and forward-thinking presence. The company sought to reposition itself with a stronger, more cohesive brand strategy that would align all its subsidiaries under a unified identity while maintaining a clear distinction between each sector.

Our team began by conducting an in-depth brand analysis, identifying key areas where EACOM needed a refreshed and future-ready approach. We developed a comprehensive brand strategy, defining EACOM’s core values, positioning, and messaging to ensure a consistent and impactful market presence.

As part of the transformation, we meticulously crafted a new corporate identity, refining every visual element—including logo design, brand colors, typography, and overall aesthetics—to reflect the company’s ambitions. The goal was to create a look and feel that embodies modernity, progress, and technological advancement.

A crucial part of this rebranding was establishing a clear brand architecture, organizing EACOM’s diverse business divisions in a structured and strategic manner. This ensures seamless brand recognition and clarity across different industries while reinforcing the company’s credibility and leadership.

To further strengthen its brand identity, we developed a corporate slogan, encapsulating EACOM’s vision for the future. Additionally, we produced comprehensive brand guidelines, providing a structured framework to maintain consistency across all communication channels, marketing materials, and digital platforms.

Through this complete rebranding, EACOM now stands as a cutting-edge, modern, and future-ready brand, equipped with a powerful identity that reflects its leadership, innovation, and commitment to progress. This transformation positions EACOM as a strong, recognizable force in its industries, ready to expand its influence and continue shaping the future.