In the heart of Bavaria is the family-run organic dairy “Andechser Natur”. For generations, they have been producing their delicious, natural yogurt. However, it was time for a fresh update – a rebranding that would combine tradition with a modern touch.
The task was clear: Andechser Natur needed a new design that would reflect both the quality of the ingredients and the vibrancy of the brand. The solution came in the form of fresh fruit images and bold colors, without completely changing the existing corporate design.
The new packaging features juicy raspberries, plump blueberries, and sun-ripened mangoes. The fruits look as if they could be plucked right off the cup. The rich colors of the fruits are highlighted by the green background color, emphasizing the freshness and naturalness of the yogurt.
The rebranding is a complete success. Customers love the new, fresh look and appreciate the high quality of the yogurt even more. Andechser Natur has managed to find the perfect balance between tradition and modernity – ready to delight future generations as well.
CREDIT
- Agency/Creative: Oliv Brand
- Article Title: Oliv Brand Create Andechser Natur Fruit Yogurt Rebranding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Munich
- Market Region: Europe
- Project Deliverables: 3D Art, 3D Design, Art Direction, Brand Design, Concept Art, Packaging Design
- Format: Cup, Jar
- Industry: Food/Beverage
- Keywords: Packaging design, Yogurt, Food, Beverage, Organic, Milk, 3D
-
Credits:
Creative direction: Oliv Brand
