The project is a branding and website for the performance marketing agency Olifant. It helps entrepreneurs to get more clients and to grow their businesses to the fullest potential. Embacy created a visual identity that reflects this idea metaphorically. For example, trees stand for different businesses, that grow faster with the help of Olifant. He is depicted as a wise guardian of the forest, watering the trees to help them grow. In the fantasy forest there are different characters, they stand for Olifant’s clients. Vusial metaphors support these principles and allow Olifant to create the rights feeling for the audience.
As you can see, the whole story is based on the wordplay — Olifant is the name for elephant, main symbol of the brand. He personifies good luck, prosperity and everything else that helps to overcome obstacles, like strength, power, and wisdom. You can see friendly Olifant throughout the project.
For the project a beautiful font pair was chosen, it is Wulkan Display and Satoshi. The former is used for headlines, and it supports Olifant’s expertise and storytelling. While the later — used for body text, and supports the digital side of the product.
Also there are a lot of beautiful illustrations — characters have a big head and long legs.
Olifant’s website continues clients’ immersion in the company’s services, which are supported by a huge number of fancy and joyful illustrations and graphics. This helps the website look not only expert and progressive, but also friendly and humane.
- Agency/Creative: Embacy
- Article Title: Olifant: Brand Identity and Web by Embacy
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Brand Identity, Graphic Design, Illustration, Typography, User Interaction, Web Design
- Industry: Information
- Keywords: branding, webdesign, illustration, marketing, animal, elephant
Head of Branding: Asya Iljushechkina
Art Director: Elisey Soloviev
Designer: Lera Belobragina
Designer: Nikita Sobolev
Designer: Miroslav Liamkin
Designer: Lera Matsueva
Designer: Viktor Pesotsky
Designer: Nastya Timoshenko
Designer: Natalia Tocariii
Communication designer: Sasha Korshenyuk
Communication designer: Maria Roshka