Soft snow on sharp mountain edges. From solid glaciers to pure mineral water. The rejuvenated design for Norwegian water company Olden embraces contrasts. Just like the best of life itself.
Originated from unspoiled Norwegian nature, Olden bottles refreshing water from Blåfjellskilden – water protected by nature for thousands of years. So when you drink Olden water, you enjoy some of nature’s purest offerings.
We looked to highlight Olden’s unique origin in the new bottle and packaging design. The combination of sharp edges and soft curves reflects the beautiful and wild Norwegian landscape. The result is a flexible brand universe that can be expanded as Olden introduces new variants.
Grab a bottle of Olden today and enjoy a taste of nature.
CREDIT
- Agency/Creative: Everland
- Article Title: Olden Mineral Water Embracing Contrasts
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Denmark
- Market Region: Europe
- Project Deliverables: Brand Redesign, Brand Rejuvenation, Branding, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Plastic
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