Introducing ‘The Nectar of the Smokies’
Introducing Old Mountain Wine Company, a winery nestled at the entrance of the Great Smoky Mountains. Old Mountain curates sweet, farmed-fruit wines inspired by deep Tennessee roots, honoring the grit and determination of Appalachian farmers and mountain folk who came before them. Every bottle captures the hardworking, historic spirit of the iconic mountain region. Old Mountain offers two distinct product ranges: one for their wines and one for their meads, the latter made by fermenting honey with water and yeast. All offerings are housed in custom amber glass bottles that evoke a utilitarian aesthetic, paying homage to ‘old ways.’ The design draws inspiration from early 1900s jars and jugs from the region, grounding the brand in tradition.

In contrast, the bottles are adorned with bright, craft-inspired label designs that take cues from antique seed catalogs, grain bags, and fruit crate graphics, all reinterpreted through a contemporary lens. The brand’s slogan, ‘The Nectar of the Smokies,’ is tied to its mascot, the worker bee, symbolizing the farmers and laborers Old Mountain honors. The bee also reflects the brand’s commitment to mirroring their craft, vigor, and grit. An illustration of the bee, featuring the Tennessee tri-star on its back, further grounds the product in local history and provenance. Additionally, the shoulder of each bottle is embossed with the iconic bee, a hidden detail that subtly echoes the sweetness of the product within, reinforcing the connection between the land, the labor, and the rich flavors crafted inside. Raise your bottle toward the ridgeline, and savor ‘The Nectar of the Smokies,’ a taste that reflects the enduring spirit of the mountains.