Project Problem:
OiWhite is a Brazilian teeth-whitening brand offering vegan, painless, and easy-to-use whitening strips designed for everyday confidence. When the project began, OiWhite had no established brand identity or packaging system in place. The challenge was to build the brand from the ground up — creating a visual language that could balance trust, effectiveness, and safety with a fun, youthful, and approachable personality. As an oral-care product, the brand needed to feel credible and professional without appearing overly clinical or cold. At the same time, it had to stand out in a competitive category and feel modern, fresh, and social-media friendly. The identity also needed to scale easily across packaging, marketing materials, and future product extensions while remaining instantly recognizable.

Project Solution:
We developed OiWhite’s complete brand identity and packaging system from scratch. The visual direction combines clean, professional foundations with playful, friendly energy — inspired by the brand name itself (“Oi” means “Hey” in Portuguese). A bold yet minimal design language was created to feel modern, accessible, and trustworthy, while still standing out both online and on shelf. Clear structure, strong typography, and vibrant color choices help communicate product benefits quickly and confidently without overwhelming the consumer. The packaging system is flexible and consistent, allowing different products to live under one cohesive brand while maintaining strong visual impact.

The final result is a distinctive, modern oral-care brand that feels premium yet approachable, ready to connect with a younger audience and grow confidently in a crowded market