Season of Victory – Linda Baritski – Oh! Sparkling Water
THE OBJECTIVEThe concept was to create new branding, lo design, packaging and illustrations for a sparkling water infused with Adaptogens and CBD. The product had to be modern, mass-market, and flexible across future needs for a growing CBD marketplace.THE SOLUTIONA memorable, clean logo was created to work across product and social media. “OH!” has duel meaning – representing H2O, and also part of the molecular structure of CBD.CBD products are non-psychoactive. Since many consumers are unaware of this and the product is often misunderstood, no reference to the source plant or leaves have been made on branding.Eye-catching illustrations in refreshing colours were created to represent each flavour. The final designs are a distinct alternative to the popular “medical” solutions currently created for this market.
CREDIT
- Agency/Creative: Season of Victory - Linda Baritski
- Article Title: Oh! Sparkling Water Packaging, Adaptogen and Cbd Infused Flavored Water
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Format: Can
- Substrate: Metal
