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Oh! Fudge Packaging Design

Oh! Fudge Packaging Design

A new product that doesn’t take itself too seriously, Oh Fudge is all about that great creamy, sweet taste that comes with fudge, in 4 different flavours and perfect for those small gifts.

Our brief was to create a brand and packaging that could be used for gifting, reinforcing a premium but playful approach, utilising colours that were bold, striking and impactful, and developing illustrations that reflected the product inside.

In terms of the product name we started with a clean sheet, Relax recommended over 50 product names, but the name OH Fudge was chosen as it was short and sharp and encapsulated what the products were about.

Relax created 4 different flavoured packs, utilising an illustrative style for each, plus colour coding that gives these unique pouches a premium feel.

The products have been launched in Australia and the US.

CREDIT

  • Agency/Creative: Relax Design
  • Article Title: Oh! Fudge Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Sydney
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Pouch
  • Substrate: Pulp Board
  • Industry: Food/Beverage
  • Keywords: Food packaging, Fudge, Gift

  • Credits:
    Creative Director: Paul Frost

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