Building a company’s identity—first its own, then that of its products—means coming into contact with it, understanding its essence, interpreting it, and imprinting it on all the elements that will enhance and communicate its many facets.
Proud and bold, consistent yet diverse.
Creating the visual and narrative identity of a brand is a process that goes far beyond aesthetics. It requires listening, empathy, and the ability to translate values and visions into signs, materials, and experiences. With Tenuta Maryamado, this process has been particularly meaningful. From the very beginning, we have been at their side, participating in the evolution of a project that is rooted in tradition while looking decisively toward the future.
Every choice—typography, color palette, layout, materials—has been driven by a deep respect for the land, for the rhythm of nature, and for the people behind the estate. The design system is built to speak of elegance and authenticity, aiming to capture not only the quality of the products, but also the soul of the place they come from.
Being part of the unwavering dedication and care poured into every single detail has made the labels a genuine expression of the excellence this estate is destined to become. More than packaging, they are a narrative medium that embodies values, ambition, and vision. A true gem set in the heart of Tuscany, Tenuta Maryamado is a project we are proud to have helped shape—a story we are honored to help tell.




CREDIT
- Agency/Creative: Officina Grafica
- Article Title: Officina Grafica Shapes a Refined Brand Identity for Tenuta Maryamado That Honors Land and Legacy
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Florence
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: label, packaging, brand, design, italian,
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Credits:
Art Director: Tommaso Pecchioli