About: Creating a new brand that stands out in a crowded market is always complicated, but if we talk about CBD products, where new brands appear every day, the challenge is huge. Therefore, looking for a positioning is essential to build solid foundations that allow you to create a powerful concept and develop a brand where everything fits.

Solutions: The goal was to find a niche market that has not yet been exploited, looking for a specialty and not trying to cover everything. Finding a name is always complicated, but we were clear that the name would be key to developing an identity around it. And the long, stressful workdays we are accustomed to gave us the inspiration to create Office Supplies. A name that was apparently generic in other categories allowed us to play with the concept, decontextualizing its products to incorporate them into offices as just another work tool.
A result that conveys the benefits of the product, helping you just like the tools we use in the office do. And normalizing the CBD category, taking it out of its usual context of domestic use.

Results: We created a bold, eye-catching design of workplace essentials, using monochrome packaging and industrial elements for a CBD range that blends into a professional environment. Paper clips, erasers and rulers are part of everyday office life and make our lives easier. And a simple design serves as a communication strategy, transmitting the values of effectiveness and creating its own language that helps the brand to differentiate itself and be remembered.

Who needs office supplies?