OfDarkness Lucky Money Packets for Vietnam Lunar New Year 2021 by InSpace Creative
For a long time, humans have liked light and dark. Then all of a sudden, darkness turns into crazy, ugly things. And since then, we sometimes forget, inherent darkness and light. In darkness arose light, out of darkness all things formed. OfDarkness romance “in the name of darkness”, bringing different perspectives of darkness through modern design language shows that darkness or light are equally wonderful.
During the Lunar New Year – Vietnamese Traditional New Year, we want to show our new perspective through the image of Buffalo – Mascot of Tan Suu 2021 on New Year’s New Year’s New Year’s New Year’s lucky money packets, with 4 seasons in the New Year through perspective of Buffalo – OfDarkness.
In Vietnam, the buffalo is an image associated with the countryside and Vietnamese people for a long time, the image of the buffalo is always gently illustrated, but from the perspective of OfDarkness, the image of a buffalo has been inflated. dynamic and strong to bring a lot of fortune and energy to the new year, creating a strong development force for the new year as the Vietnamese saying “buffalo is the first of an inheritance”. So this image is out of the cover of the red envelope as an opening image to good luck.
The inside of this red envelope, when opened, is 4 works of art about 4 flowers representing the four seasons, spring is apricot, summer is phoenix, autumn is chrysanthemum, and winter is Sun Flower. 4 works of art depicting human adventures in the world of money, lucky with each season of the year. These images are illustrated in an airy style, giving a fresh and modern feel. 4 linked artwork create a unity and synchronization in the whole design, like a seamless story beginning with the image of a buffalo – OfDarkness.
These 4 Artwork are applied to 4 lucky money packets with 4 colors symbolizing great luck. These 4 colours represent 4 seasons of the year. With high-grade printing materials on art paper material showing luxury, freshness will bring more luck and prosperity to the recipient.
- Design Agency: InSpace Creative
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: OfDarkness Lucky Money Packets for Vietnam Lunar New Year 2021 by InSpace Creative
- Brand / Project Name: OfDarkness™
- External Design Credits: Creative & Art Director Sanh Nguyen, Creative Designer Huy Pham, Duy Trinh, Nhi Tuong, Huy Vo, Project Manager Trang Ho, Photography 1990
- Production Credits: Cropsmark Studio
- Strategic Deliverables: Product Naming
- Design Deliverables: Packaging Design, Illustration, Graphic Design
- Location: Vietnam
- Market Country: Vietnam
- Market Region: Asia
- Product Category: Promotional
- Consumer Packaging Format: Case
- Consumer Substrate / Material: Pulp Paper