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Oden Studio Help Create Experience of Nostalgic Charm and Artisanal Baking for Harina Studio

Oden Studio Help Create Experience of Nostalgic Charm and Artisanal Baking for Harina Studio

Harina Studio was created in 2020 from a woman’s love for baking and the magic of flour. From the beginning, the studio has always been driven by the belief that each day is a new practice and a chance to raise the standard for cakes, pastries, and most of all – good, real bread. Committed to quality over quantity, it crafts small-batch baked goods with meticulous care and passion. Harina Studio prides itself on its slow-fermented bread, naturally leavened with wild yeast, its dedication to high-quality ingredients, and its attention to detail.

“Harina” is derived from the Filipino word for flour. The logo features a wheat berry illustration and a robust typeface, designed to convey Harina Studio’s commitment to bringing the magic of flour to life. The color palette draws inspiration from the irresistible charm of vintage food and beverage posters, as well as natural forms and structures that celebrate all figurative arts. Harina Studio’s product box is particularly noteworthy with a cover featuring custom illustrations of their beloved goods, rendered in a textured impressionism style. The vibrant and bold side panels further enhance the box, remaining true to the brand’s identity. This thoughtful design choice infuses the packaging with a playful vibe, evoking nostalgic childhood memories. Inside, Harina Studio’s delicious treats await, ensuring a relaxing and joyful experience as you savor their tasty creations.

The studio has become a beloved part of the local community, known not just for its mouth-watering baked goods, but also for the warmth and passion that is infused into every loaf, pastry, and cake. By emphasizing the importance of quality ingredients and traditional baking methods, Harina Studio continues to inspire a deeper appreciation for artisanal baking and the timeless joy of sharing a well-made treat.

CREDIT

  • Agency/Creative: Oden Studio
  • Article Title: Oden Studio Help Create Experience of Nostalgic Charm and Artisanal Baking for Harina Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: New York City
  • Market Region: Asia, North America, Global
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Refinement, Creative Direction, Graphic Design, Logo Design, Packaging Design
  • Format: Bag, Box, Pouch, Sleeve, Wrap
  • Industry: Food/Beverage
  • Keywords: Bakery, Packaging, Branding

  • Credits:
    Creative Director: Merril Cledera
    Designer: Ahimsa Llamado
    Illustrator: Cha Pornea
    Photographer: Queenel Cledera

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