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Oden Studio Designs Branding for Space’s Home Fragrances

Oden Studio Designs Branding for Space’s Home Fragrances

People are becoming increasingly discerning about the products they allow into their lives. Space wanted to convey their commitment to clean living and wellness through a consistent presence across their online footprint and physical packaging. Their minimalist style and premium edge were factored into a simple, luxurious approach to branding designed to convey ease of use. This was then reinforced with reference to their aesthetic-forward and black-owned philosophy.

Space is the physical manifestation of the founder’s love for fragrance, interior design, travel, and the art of making space. Drawing inspiration from their collective and individual experiences, they created a brand that truly embodies who they are, their passions, and their aspirations. They meticulously crafted their products with the same quality ingredients as a fine fragrance to help elevate your space and integrate self-care practices into your home.

The brand redefines home fragrance with a commitment to quality and artistry, crafting scents that are inspired by travel, ambiance, and design. By creating clean and thoughtfully crafted home fragrances, Space aims to promote wellness and balance for an intentionally elevated lifestyle. Their three signature interior fragrances, formulated as fine fragrances, instantly elevate any space, creating an aura of opulence. The philosophy behind Space encourages individuals to make room to dare, dream, and discover, to stand out and flourish, to push further, be intentional, create, celebrate, be still, be free, and just be. These fragrances are more than just scents—they embody a holistic approach to transforming and enhancing one’s living environment.

CREDIT

  • Agency/Creative: Oden Studio
  • Article Title: Oden Studio Designs Branding for Space’s Home Fragrances
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: New York City, U.S.A.
  • Market Region: North America, Global
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Branding, Creative Direction, Packaging Design, Web Design
  • Industry: Beauty/Cosmetics
  • Keywords: Space, Home, Fragrances, Perfume, Branding, Packaging, Graphic Design

  • Credits:
    Art Direction & Graphic Design: Merril Cledera
    Creative Direction (Client & Co-Founder, Space): Ronn Richardson
    Client & Co-Founder, Space: Daniel Scott
    Photographer: Sophie Andreassend
    Photographer: Que Duong

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