Crafting Elegance from Sustainability:
Ode, the producer of sustainably farmed cod, introduces a packaging line that transcends traditional norms. Crafted from sustainable recycled cardboard, the packaging embodies the essence of environmental responsibility. Each box features embossed and debossed details, adding a tactile and visually appealing dimension.
From Shelf to Showcase:
In a departure from conventional fish packaging, Ode’s cod packages grace the chilled display with elegance. Hanging in the refrigerated section, they transform into a beautiful showcase, capturing the consumer’s attention and inviting exploration.
An Ode to Excellence:
Ode’s packaging is more than a functional wrapper; it’s an ode to excellence. The choice of sustainable materials aligns with Ode’s commitment to environmental stewardship, creating a harmonious connection between product and packaging.
Unveiling the Ode:
Upon opening the package, consumers are greeted with more than just fish. A carefully crafted ode unfolds, celebrating the product and its unique qualities. It’s not just a transaction; it’s an experience, an immersion into the world of Ode’s exceptional cod.
Consumer Engagement:
Ode’s cod packaging is a testament to the brand’s dedication to elegance and sustainability. The consumer is no longer a passive observer but an active participant in the ode to excellence and environmental consciousness.
Results:
The Ode Cod Packaging has redefined how consumers perceive fish packaging. It’s not merely a means of preservation but a symbol of elegance, sustainability, and a commitment to excellence. The hanging display invites consumers to engage, making the entire process of selecting and opening a package a memorable experience.
Ode’s cod packaging is more than a wrapper; it’s a statement—a harmonious blend of sustainability, elegance, and a celebration of excellence. An ode that resonates with consumers, making every interaction with Ode’s cod a delightful experience. An ode to excellence.
CREDIT
- Agency/Creative: Kind (Conceptual Branding AS)
- Article Title: Ode Cod Packaging – An Ode to Elegance and Excellence
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Tray
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/24
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Credits:
Chief Creative Director: Tom Emil Olsen
Design Director: Knut Harald Longva
Senior Designer: Agnieszka Gawlik
Senior Designer: Emil Olsen
Senior Designer: Lorenzo Galbiati
Graphic Designer: Tiare Payano Hernandes
Video/Photographer: Isak Norum
Cinematographer: Stian Servoss
Director of Photography: Christoffer Meyer
Key Account Manager: Beate Myren Romslo
Key Account Manager: Marianne Erdal Holm
Project Manager: Laure Mediavilla
Strategic Brand Director: Thomas Danielsen
Strategic Brand Consultant: Jan Willy Skjølberg
Strategic Brand Consultant: Brede Lie Reime