Studio h has created the name, brand identity and packaging design for Oddpods ready to eat beans and pulses. Perfectly cooked and retaining all their natural taste and texture, Oddpods can be eaten hot or cold. No soaking, no cooking, no mush. With a brief to attract shoppers away from tinned beans and beans that need soaking and cooking, Studio h created an artisanal brand style that plays nicely to the more formal typographic layout. Moving away from the more earthy food palette, Oddpods bold colours take inspiration from brighter, Eastern colours, creating strong on-shelf standout and a dramatic and different offer within the category.
CREDIT
- Agency/Creative: Studio h
- Article Title: Oddpods Brand Creation by Studio h
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Graphic Design, Packaging Design, Product Naming
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
