Odd McClean is an idiosyncratic boutique located in Atlanta, Georgia, specializing in unique and high-end gifts that require a visual identity to match their distinctiveness. To accomplish this, we developed a brand that conveys both an expensive and unconventional feel.

We drew inspiration from the world of haute couture and elevated it with a quirky mascot, whimsical typography, and a bright, vivid color palette. The result is a visual identity that stands out and reflects the boutique’s eccentric personality.

The Odd McClean brand has been carefully crafted to capture the essence of its namesake. We used a combination of contrasting colors, playful typography, and a unique mascot to showcase its distinctiveness. The mascot, which was designed to be a visual representation of the store’s offbeat nature, serves as a representation of the brand’s quirky personality.

The typography we chose is also an integral part of the visual identity, as it helps to set the tone for the Odd McClean brand. It is a combination of traditional, serif fonts with a modern twist, which helps to convey the store’s unique, yet high-end aesthetic.

The vibrant color palette is also key to the Odd McClean brand. We used a combination of bold colors that create a dynamic and eye-catching design. The colors work together to create a sense of excitement and personality, which is perfect for the boutique’s quirky identity.

Overall, we created a visual identity that encapsulates the Odd McClean brand. The combination of the mascot, typography, and color palette work together to create an unforgettable visual identity that perfectly reflects the store’s eccentricity and uniqueness. In the end, we created something very odd, indeed.