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Obside Design’s Visual Identity for Arlinda: Where Women’s Fashion Comes Alive

Obside Design’s Visual Identity for Arlinda: Where Women’s Fashion Comes Alive

Arlinda is not just an online store, it’s a universe where women’s fashion reinvents itself with every click. With a carefully curated selection of pieces, from the classic tube dress to the most modern linen pants and croppeds, Arlinda offers a variety for women looking for style, comfort and personality.

At Arlinda, fashion is synonymous with joy, elegance, extravagance and boldness. Each piece is chosen with care, with vibrant, sensual and unique women in mind. The proposal is to dress the body and soul, with high quality clothes and exclusive design, without sacrificing accessibility.

Our challenge was to create a visual identity that conveyed boldness and elegance in a dreamy and extroverted way. The tall typography, with striking curves and edges, reflects the strong and sophisticated personality of the woman. The vibrant colors and striking layout create a striking and memorable look.

Duality is one of the brand’s pillars. It represents power, mystery, strength and delicacy. This duality allows us to reach a diverse female audience that seeks to identify with a brand that values individuality and authenticity.

In addition to the graphic design, the store’s photography emphasizes the natural beauty of the pieces. The background of plants brings lightness and freshness, while the vibrant colors of the clothes stand out. The photos were carefully designed to inspire and delight customers, inviting them to become part of the Arlinda universe.

Arlinda is a lifestyle, a way of expressing yourself. It’s for women who want to feel good about themselves and who believe that fashion is an art form.

CREDIT

  • Agency/Creative: Obside Design
  • Article Title: Obside Design’s Visual Identity for Arlinda: Where Women’s Fashion Comes Alive
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Teresina - PI
  • Market Region: South America
  • Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Graphic Design, Logo Design, Motion Graphics, Photography
  • Industry: Fashion
  • Keywords: Fashion Women Women's Fashion Models Photography Online Shop Clothing Store

  • Credits:
    Creative Direction: Obside Design
    Design: Obside Design
    Design: Yssa Design Studio
    Motion: Obside Design
    Advertising Motion: Studio Wills
    Photography: Jonas Andrade
    Model: Carolina Azevedo

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