Laurinda Penelope is a beautician with the aim of revealing the real beauty of her clients, so that they feel good and in balance with their body and mind.

Her specialty involves improving people’s self-esteem, with services ranging from massages and waxing to acne treatment. In a world full of stimuli, distractions and comparisons, Penelope believes that taking a break is a way to balance mental and bodily health.

Our challenge was to develop a human project, elegant, light and confident, that spoke to the public and was thought of strategically in differentiating and functionality, adding value and visibility to Penelope’s philosophy.

For now, her work is carried out at home, offering her clients the option of relaxing in the comfort of their own home.

The symbol is the junction of the human eye, the sun and the aurora borealis, an optical phenomenon composed of a glow observed in the night skies in polar regions, due to the impact of solar wind particles with the Earth’s upper atmosphere.

The visual identity continues with a friendly and human typography, with calm colors that invigorate and stunning, attractive and functional compositions for the brand’s touchpoints.

“You were able to capture the essence of my vision and transform it into something truly special. Every detail of the brand carefully reflects the personality of my company and I am delighted with the result. The studio was incredibly professional, helpful and receptive to my project and ideas “, says Penelope.