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Observador an Interactive Premium Wine Created By Roberto Núñez Studio

Observador an Interactive Premium Wine Created By Roberto Núñez Studio

Observador (Observer) is a limited-edition wine that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’. Aims: to create a packaging with a premium code that transmits the importance and value of observation to the consumer. Proposal: The packaging was created to conceptualise the idea behind Observador. This is done by means of a text engraved on the bottom of the bottle that can only be read by a few consumers. (Translation of the text on the bottom of the bottle: The observer lets their instinct fly away to horizons invisible to reason. There it finds what others do not see). Contribution: The proposition broadens the conventional visual field of a bottle by using its base to generate an unexpected dialogue with the consumer. Production: 3,327 numbered bottles. Engraving the text on the bottom of the bottle required individualised artisan methods.

CREDIT

  • Design Agency: Roberto Núñez Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Observador an Interactive Premium Wine Created By Roberto Núñez Studio
  • Brand / Project Name: Observador. Davide.
  • External Design Credits: Strategist, Creative Director, Art director, Copywriter: Roberto Núñez
  • Production Credits: Printers: Avenadecor / IPE
  • Strategic Deliverables: Brand Architecture, Research / Insight, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Experience, Rebranding
  • Location: Spain
  • Market Country: Spain
  • Market Region: Global
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle, Pulp Paper

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