The Obama Foundation Leaders: Europe program, was the 3rd edition of The Obama Foundation Leaders program after Leaders: Africa and Leaders: Asia-Pacific.
Virtual Leaders: Europe program is guided by the Foundation’s deep commitment to values-based leadership. It focuses on honing leadership skills and building a tightly-knit cohort. In weekly virtual sessions, our Leaders discuss European policy issues and explore strategies to drive systemic change with thought leaders from across Europe and the Obama Foundation’s global network. The program also includes skill-building training, virtual cultural events, and a broad range of curated conversations with the Foundation’s global program participants. #ObamaLeaders.
For this project, it was very important to find something that all the countries represented in the program had in common. It proved difficult. At first, we considered flags as an obvious element all countries have, but we wanted something that was even more specific. And we found the coats of arms for European countries. we knew that was the winning concept.
After settling on the coat of arms approach and their vibrant color schemes based on Obama Foundation color guidelines, we created patterns we used in the event merchandise such as the tote bag, t-shirts, and tag names, for the online media we had to create videos and background for the online session.
Motion for the logo and online videos was done by Nadine Ghannoum.
- Agency/Creative: Kinda Ghannoum
- Article Title: Obama Foundation Leaders: Europe Branding by Kinda Ghannoum
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Belgium
- Agency/Creative City: Brussel
- Market Region: Global
- Project Deliverables: 3D Modelling, Brand Design, Brand Identity, Graphic Design
- Industry: Non-Profit
- Keywords: Leaders, Europe, program, Design, branding, patterns
Graphic design: Kinda Ghannoum
Motion Designer: Nadine Ghannoum