While designing, our main goal was to reflect the values and the mood of the brand. We challenged ourselves to illustrate the rich diversity of the production meanwhile keeping it simple yet catchy.
The consumer group is targeted at young consumers aged 18-35, who are pursuing freshness in FMCG, looking forward to a different brand consumption experience from the past, and prefer brands that are small in size and fast in launching new products. They look forward to products that will bring them freshness and fun.
The idea of the brand – “RoliPoli” sounds like the English name for a tumbler toy that always rises after a fall.
Bright packaging colors and funny retro illustrations are perfect for anyone who wants to focus on the positive things in his life. The main idea of the product line is the balance between billion things that happen in your life. There are always ups and downs, you can be in a good mood or sad, but the main thing we have to remember is that life always getting back to normal.
Inspired from retro style, we created a colourful identity mixed with bold and funny illustrations. Colour palette is composed of vibrant tones which works well with each other in different combinations. What makes the retro style stands out is mixing these colors with the bold shapes and lines. Our aim for the packagings was to be able to attract people even from far away. The graphical language of the brand enabled us to create clean packagings. With this energetic identity we wanted to appeal all kinds of people no matter what their age is. The lifestyle imageries and language used in the campaign provoke an uplift and approachable feeling for the brand; the goal is to inspire each other to reach success.
Through this approach we achieved balanced composition of discreet logotype and lively illustrations. As a result we got a simple yet colorful and positive visual story.
- Agency/Creative: part
- Article Title: Oatmeal Packaging Design for Rolipoli Created by Part
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand World, Graphic Design, Packaging Design, Tone of Voice
- Format: Bag, Pouch
- Substrate: Plastic