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Oatmeal From A Farm – Extremely Local Finnish Food

Oatmeal From A Farm – Extremely Local Finnish Food

DesignCompany –  Puhtikaura Oatmeal

Puhtikaura has been chosen the Finnish food of the year. One criterion that led to the selection according to the panel was the magnificent and unique packaging. Instead of traditional logo gold-plating, the Puhtikaura packages utilise folio as part of the artwork. The packages are light and airy in an elegant way. The packaging speaks of high-quality products that are unique in their category.Puhtikaura main product range is oat drink mixes that make a turbo breakfast, snack or a meal with faster than instant principle. Now the Puhtikaura family is growing with an oatmeal produced in one specific farm in Southern Finland. Local food as it’s best.

CREDIT

  • Design Agency: DesignCompany
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Oatmeal From A Farm – Extremely Local Finnish Food
  • Brand / Project Name: Puhtikaura Oatmeal
  • External Design Credits: Saara Kilpeläinen, Teppo Ylä-Hemmilä, Ilkka Harju
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Corporate Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
  • Location: Finland
  • Market Country: Finland
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Box, Tube
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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