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“O suor muda o jogo” – Sweat Changes The Game

“O suor muda o jogo” – Sweat Changes The Game

“O suor muda o jogo”: Sweat changes the game.

We come together to celebrate and empower our bodies, minds, and spirits. In a world that often tries to define and limit us with unrealistic standards of beauty and social expectations, “Sweat Changes the Game” is a revolutionary project that aims to transform people’s relationship with exercise, health, and well-being, regardless of their size, shape, or ability.

1. Empowerment through Movement: We believe that movement is an act of empowerment. Everyone has the right to move and celebrate their bodies, regardless of their weight or fitness. “Sweat Changes the Game” invites everyone to embrace the journey of physical activity as a way to connect with themselves, increase their self-esteem, and challenge the harmful stereotypes that often surround them.

2. Body Acceptance: We celebrate all bodies. There is no “ideal body,” and beauty is diversity. “Sweat Changes the Game” encourages everyone to accept and love their bodies exactly as they are. There is no right weight or shape to be happy and healthy. True health lies in taking care of our bodies with love and respect, not in fitting into unrealistic standards.

3. Community and Sisterhood: We believe in the power of community and sisterhood. “Sweat Changes the Game” brings everyone together from wherever they are to support each other on their health and wellness journeys. Together, we are stronger, and together, we can overcome all the obstacles imposed on us.

4. Breaking Barriers: We reject the barriers that prevent us from fully engaging in the world of exercise and physical activity. The “Sweat Changes the Game” project challenges the stigmas, harassment, and limitations that women especially face when pursuing active lives. We believe that all women have the right to access spaces and opportunities equally.

5. Authenticity and Empowerment: “Sweat Changes the Game” is a call to authenticity. We believe that we can all be strong, powerful, authentic, and authentic, exactly as we are. Our power comes when we embrace our authenticity and refuse to give in to the pressure to be something we are not.

We are united in the project “Sweat Changes the Game.” We embrace the diversity of bodies, the power of movement, and the importance of mental and physical health. This is a manifesto that celebrates the strength and power of the individual, no matter their size, shape, or history. Together, we will change the game, redefining the narrative around well-being and empowering us to live full, healthy lives.

Sweat is our strength, our freedom, and our revolution.

That’s why he changes the game.

CREDIT

  • Agency/Creative: StartU
  • Article Title: “O suor muda o jogo” – Sweat Changes The Game
  • Organisation/Entity: Agency
  • Project Type: Campaign
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: São Paulo
  • Market Region: South America
  • Project Deliverables: 2D Design, Advertising, Brand Design, Identity System
  • Industry: Health Care
  • Keywords: Plus size model running sport fitness workout training visual identity graphic design brand identity

  • Credits:
    Agency: StartU
    Head of Design: Igor Sá Fortes

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