O Fragón is a leading restaurant in northern Spain, www.ofragon.es. He elaborates in an artisan way a series of special oils, seasoned with various flavors, for exclusive tasting in the restaurant. The success that these oils have achieved among its customers and the high demand of diners who requested to buy these oils led the restaurant to bet on creating its own brand of groumet product with the primary objective of making its special elaborations visible and also making it possible for anyone to buy them.

It is at that moment that O Fragón decided to entrust Sistema Diseño, www.sistema.es, with the design of a packaging line for these oils, but without losing the global vision of gradually increasing other different culinary specialties, such as dressings, sauces, etc.

The main characteristic of the product is that its preparation is 100% natural, without preservatives, without dyes, with fresh products of the highest quality, with special care to promote the use of local, natural and traditional elements. To reflect these qualities we selected, after a large number of candidates, a bottle that is made of 100% PCR recycled glass, with a special, exclusive, simple and innovative look, where you can see the imperfections resulting from the recycling process and that make it perfect for the message we wanted to send. A label also made with 100% ecological materials, both in its support and in the inks used (vegetable-based) and where we highlight through a realistic illustration the essence that is incorporated into each oil and that gives it its characteristic flavor. Finally, we finish off the packaging with a box/suitcase that completely protects the bottle and is made of honeycomb, which once again affects the concept of global sustainability of the product that is in it.

After more than 6 months of research and conceptual development, currently anyone can buy these oils both for their own consumption and for a very special gift, thanks to the packaging concept developed which is easily transformed into a gift box.